Year: 2018
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How To Create A USP Out Of Thin Air (and generate $9.1bn)
Have a product and can’t find a good USP? This is how professional copywriters do it.
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We’re All The Same Under The Hood
Never be afraid to contact the good or the great. I did and this is what happened.
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How To Turn A Commodity Into A Luxury And Make More Money – An Example From Science of Copywriting
You won’t make more money until you learn the value of value.
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Copywriters: Choosing The Right Voice
As a copywriter, you’ve got a choice to use your own voice, or one appropriate to the brand you’re writing for. But which is really better for your long term career?
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Copywriters: How To Get Attention, Delight Your Clients, And Win More Business
If you don’t spell out the truth about copywriting to your prospective clients, you’ll both end up broke.
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When An Audience is Bored…
Products only fail to sell because no one bothered to ask the audience what they wanted.
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