Copywriting - The Art of Self-Generating Drug Dispersal

There's a secret to attracting people – and it's one we all know, but rarely see.

And when we do see it, we tend to scorn it. We say things like "oh, they're just attention-seeking" – as though it's some kind of bad.

And yet if there's one thing I've learned about people, it's that we (mostly) seek attention.

There's a reason. Take business: no attention = nothing. Take relationships: no attention = nothing.

If there's one thing we can all do today, it's to accept that attention-seeking is part of our survival mechanism. It's something we need to honour (besides, the dopamine rush is more than worth it).

Think about that when you write your next piece of copy. Self-generating drug dispersal is all part of the Science of Copywriting.

Here's the four important ones (I call them DOSE):
Dopamine

Oxytocin

Serotonin

Endorphins

Choose the ones you want your copy to activate and write your heart out.