Managing user roles and permissions in Google Ad Manager is essential for keeping control of who can access and change different parts of your ad account. Assigning the right access levels to each user ensures they have enough permission to do their job without risking account security.
This helps safeguard sensitive data and keeps the ad process running smoothly.
Users can be given specific roles that limit or expand what they can see and do within the platform. Admin users, for example, have full control, including managing other users and adjusting billing settings.
Regular users might only have permission to create or edit campaigns. This helps avoid accidental changes and maintains order in the workflow.
Giving the right permissions promotes collaboration while protecting your account from mistakes or unauthorized changes.
Key Takeaways
- Assign roles carefully to balance access and security.
- Different users need different permission levels to work effectively.
- Proper user management improves team collaboration and account safety.
Understanding User Roles in Google Ad Manager
User roles in Google Ad Manager define what actions a user can perform and what parts of the platform they can access. These roles range from predefined standard roles to custom ones tailored for specific needs.
The level of control in these roles varies significantly, especially when it comes to administrative access.
Types of User Roles
Google Ad Manager provides built-in user roles to simplify managing permissions. These include common roles like Administrator, Trafficker, and Salesperson, each with preset access levels.
Administrators have full control, while other roles have limited permissions based on their job function. Users can also create custom roles to fit unique organisational structures.
Custom roles allow selecting only the necessary permissions, which helps limit access to sensitive areas. These roles are created by copying existing roles or building permissions from scratch in the Admin section under Roles.
Roles are assigned to users to ensure they see only relevant areas. This improves security and workflow efficiency.
Standard Access Versus Custom Roles
Standard access roles offer quick setup using predefined permissions. These roles cover typical use cases without needing manual changes.
For example, a Trafficker can manage orders and line items but cannot view billing information. Custom roles provide flexibility when standard roles don’t meet requirements.
Admins can pick specific permissions at a granular level, like letting someone run reports but not change account settings. This helps organisations enforce stricter control or meet compliance rules.
Both role types appear in the same management interface. However, custom roles require careful planning to avoid over-permission, while standard roles offer simplicity and consistency.
Administrative Access Responsibilities
The Administrator role holds the highest level of access in Google Ad Manager. Admins can manage users, assign roles, configure billing, and access all platform features.
They control network settings and have the authority to change or remove any user’s permissions. Because of this broad access, administrative rights should be granted cautiously.
Admins bear responsibility for ensuring secure use of the platform, proper assignment of roles, and monitoring adherence to internal policies. Application of admin privileges impacts overall account security, making this role critical for organisations managing multiple users across teams.
For more detailed steps on assigning and editing these roles, users can refer to guidance on managing user role membership in Google Ad Manager.
Configuring User Permissions and Access Levels
User permissions in Google Ad Manager control what actions users can perform, such as creating ads, editing campaigns, or viewing reports. Access levels define the scope of these permissions, ensuring each user has the appropriate rights for their role.
Setting permissions carefully helps protect account security and maintains clear boundaries on what each user can manage. These settings also support collaboration by letting users access only the data and tools they need.
Managing User Permissions
User permissions determine specific actions a user can take within the account. To edit or create roles, the user must have the “Edit users and roles” permission.
This key permission allows one to assign others varied capabilities, such as managing campaigns or accessing billing information. Permissions can be grouped into collections called roles, simplifying the management of many users.
When creating or modifying roles, administrators choose which permissions are necessary for each user’s duties. For example, permissions related to Ad Exchange are required to manage Ad Exchange settings.
Google Ad Manager requires careful permission assignment to avoid giving excessive power to any user. This limits risks related to accidental or intentional changes in account settings.
Assigning and Modifying Access Levels
Access levels are linked to user roles and define how much control a user has over account features. Google Ad Manager allows the creation of custom roles or using predefined roles to grant access tailored to different responsibilities.
Users with higher access levels can edit or create campaigns, while lower levels might allow viewing only. It is important to adjust access levels when users’ roles change within the organisation to reflect their current needs.
Access levels can be modified at any time. Changes are immediately applied, so administrators should communicate updates clearly to affected users.
Assigning the proper level streamlines management and protects sensitive data by restricting unnecessary permissions.
Read-Only Access and Granular Controls
Read-only access lets users view campaign data, reports, or settings without making any changes. This level is useful for auditors, analysts, or team members who need insight but not administrative control.
Google Ad Manager supports granular control, allowing permissions to be finely tuned. For example, a user might be able to view reports but not export data.
Such detailed permission settings help balance security with operational needs. Using read-only access wisely reduces risks by preventing accidental edits.
It also simplifies compliance with organisational policies by controlling who can see or alter key information in the account.
For further detail on managing permissions, see Google Ad Manager’s guide on creating and editing user roles.
Adding and Inviting Users to Google Ad Manager
Adding users to Google Ad Manager requires entering their email address linked to a Google Account. Proper access is granted by assigning the correct roles and permissions during the invitation process.
Users must accept the invitation to gain access.
Adding Users Step-By-Step
To add a user, the account administrator must first sign in to Google Ad Manager. They navigate to Account settings and find the user management section.
Clicking the New user button initiates the process. Next, the administrator enters the new user’s email address.
This address must be linked to a Google Account to enable access. If the user already uses Gmail or other Google products, their account is ready to accept permissions without extra setup.
Once the email is added, the administrator selects the level of access the new user will have. This step is crucial to maintain security and control over the account.
Sending Invitations via Email Address
After adding the user’s email, Google Ad Manager sends an invitation email automatically. This email contains a link labelled Accept invitation.
The invited user must click this link within 30 days to activate access. This step confirms their participation and compliance with the terms of access.
If the user does not accept the invitation in time, the link expires. The administrator must then resend the invitation to re-enable access.
Assigning Roles Upon Invitation
When inviting a user, assigning the correct role is critical. Common roles include Administrator, Legal manager, and limited-access options depending on job function.
Each role defines the permissions the user has within Google Ad Manager. For example, an Administrator can manage users and campaigns, while a Legal manager has more restricted access.
Roles help organise who can view, edit, or control specific parts of the account. Adjusting these roles can be done directly in the user management settings after the invitation is accepted.
For more details on role options and permissions, users can refer to guides on adding and editing users in Google Ad Manager.
Managing and Revoking User Access
Proper control of user access in Google Ad Manager is critical to maintaining account security and efficiency. This involves adjusting permissions as roles change, removing access when no longer needed, and regularly tracking how users interact with the account.
Each step helps ensure users only have the rights necessary for their tasks.
Modifying Existing User Access
To change access levels, the administrator must go to the manager account’s Access and Security settings. Here, they will see a list of current users and their permission levels.
Access can be increased or decreased depending on the user’s role, such as switching a user from standard access to admin rights or vice versa. It is important to review permission scopes carefully to avoid giving more control than needed.
Changes are applied once confirmed and take effect immediately. This allows quick adjustments when team roles evolve or new security policies are implemented.
Pending invitations can also be managed in this section to control who can accept access.
Revoking Access and Removing Users
When a user no longer requires account access, revoking their permissions is essential. This action can be done swiftly from the same Access and Security panel by selecting the user and removing their access.
Revoking access prevents users from logging in or managing ads further. In some cases, it is necessary to remove the user completely from the account, especially when they leave the organisation or their role ends.
Administrators can use command-line tools, such as Google Cloud’s remove-iam-policy-binding command, to revoke access quickly in larger environments. This helps maintain tight control over account security and prevents unauthorised actions.
Monitoring Account Activity
Consistent monitoring of account activity reveals how users interact with Google Ad Manager and helps detect unusual behaviour. Admins should regularly review access logs and user actions.
Monitoring tools track changes made to campaigns, budgets, and account settings, giving insight into whether users are operating within their assigned permissions. Alerts can be set up for critical actions, such as permission changes or access revocations, to ensure admins stay informed.
Regular audits of account access help maintain proper controls and reduce the risk of misuse.
For detailed guidance on managing users and access levels, see Google’s documentation on managing users and access levels in manager accounts.
Enhancing Security in Google Ad Manager
Securing a Google Ad Manager account requires careful control over access and ongoing monitoring. The use of strong authentication methods, clear account security practices, and detailed tracking of changes are essential to protect sensitive data and prevent unauthorised activity.
Implementing Two-Factor Authentication
Two-factor authentication (2FA) adds an extra layer of security beyond passwords. When enabled, users must provide a second form of verification, such as a code from a mobile app or a text message, before accessing the account.
This reduces the risk of unauthorised access, even if a password is compromised. The account owner should enforce 2FA for all users with access to Google Ad Manager, especially those with admin or editing roles.
2FA can be set up via Google Account settings. It helps prevent unauthorised changes to ads, campaigns, and billing information, making the account far more secure.
Best Practices for Account Security
Account owners should assign roles carefully, giving users the minimum permissions they need. Only trusted individuals should have admin rights, which allow changes to settings and user roles.
Regularly reviewing user roles and permissions helps avoid over-privileged accounts that pose security risks. Passwords should be strong and changed frequently.
Users should be trained to recognise phishing attempts and avoid sharing login details. Locking accounts after inactivity and limiting login attempts can also protect against attacks.
Security Settings and Audit Logs
Google Ad Manager includes specific settings to control access and share data securely. The account owner can configure permissions to restrict actions such as editing ads or viewing sensitive reports.
Audit logs track who accessed the account, what changes were made, and when. Regularly checking these logs helps detect suspicious activity early.
By combining security settings with detailed audit trails, the account owner gains better control and visibility. This helps maintain a tight security posture and ensures compliance with organisational policies.
For more detailed control over user roles and permissions, it is important to consult official Google Ad Manager user role permissions documentation.
Collaborative Team Management and Workflow Efficiency
Efficient handling of user roles and permissions improves control over access and streamlines how tasks are divided. This ensures smooth operation across accounts and makes teamwork more productive.
Managing Multiple Google Ads Accounts
Handling several Google Ads accounts requires clear role assignment to avoid confusion. Each user should have access only to the accounts relevant to their duties.
This reduces the risk of errors and limits security issues. Using Google Ad Manager, administrators can assign specific permissions based on job roles.
For example, some team members may have full editing rights, while others only have viewing access. This flexibility helps tailor access without sacrificing control.
A clear overview of all linked accounts and assigned roles helps monitor activity and spot inefficiencies. Regularly reviewing these permissions supports ongoing security and organisation.
Efficient Team Collaboration
Effective collaboration depends on setting clear roles and communication channels. Google Ad Manager integrates with tools that let teams share information and updates quickly.
Setting permissions properly means team members can focus on their tasks without unnecessary interruptions. It also prevents overlap or duplicated work.
Teams benefit from workflows where responsibilities are mapped out and progress is easy to track. Using shared dashboards or reporting features increases transparency.
This helps the whole team stay aligned and efficient. For managing access levels within teams, see how to manage user permissions in Google Workspace effectively.
Utilising User Roles for Effective Advertising Campaigns
Managing user roles properly helps keep advertising campaigns organised and secure. Assigning clear permissions ensures team members have access to the right tools without overlapping or risking errors.
It also allows for smooth coordination between Google Ads and Google Ad Manager, making campaign management more efficient.
Role-Based Permissions for Campaign Management
User roles in Google Ad Manager control what each team member can do within an advertising campaign. For example, some users may have permission to create or edit campaigns, while others can only view reports.
This limits access to sensitive settings and helps prevent accidental changes. Permissions can be customised or based on predefined roles.
This flexibility allows managers to fine-tune access according to specific job duties. It also supports accountability, as actions can be tracked by user role.
Key permissions include:
- Creating and editing campaigns
- Managing creatives and placements
- Approving changes and budgets
- Viewing performance data
This structure keeps workflows clear and reduces the risk of mistakes affecting the entire Google Ads Manager account.
Coordinating Access Between Google Ads and Google Ad Manager
Google Ads and Google Ad Manager are separate platforms but often require shared access. Effective advertising depends on aligning permissions between both.
Users managing campaigns on Google Ads can be given matching roles on Google Ad Manager, ensuring they have the tools needed for comprehensive control. For example, a campaign manager might need permission to adjust bids in Google Ads and also manage ad inventory in Google Ad Manager.
Synchronising access avoids duplication of effort and reduces confusion. It allows teams to move seamlessly between platforms, managing ad buys, targeting, and reporting without delays.
Regularly reviewing cross-platform permissions helps maintain security and clarity around responsibilities.
Saving and Reviewing Changes
After setting or updating user roles and permissions, saving changes is critical to apply them correctly. Google Ad Manager prompts users to save after role modifications to prevent loss of settings.
Reviewing changes helps verify the permissions assigned fit the intended job functions. Users with proper access can test their capabilities by logging in and attempting typical tasks within the Google Ads Manager account.
Maintaining an audit trail of changes supports better management. This helps identify any permission conflicts early.
Clear documentation of role assignments and periodic reviews ensures ongoing control and security.