When An Audience is Bored…

I don't know why, but the vast majority of people hate to ask questions, yet we all love to answer them. It's the reason quiz shows work so well – someone else does the asking.

So next time you're at a seminar and bored out of your mind despite the promises, you'll know it's a Message to Market Mismatch. Here's why:

1. When someone has a product nobody wants, they fail.

2. When someone has a red-hot product nobody wants, they fail.

3. When someone has a red-hot product that a group of people would die for, but they market to a group of people who wouldn't, they fail.

Because the value of any product or service, howsoever delivered, is entirely created and held in the minds of its audience.

And if the message someone is giving does not match the message in someone else's head, it fails every time.

This is why the most important thing anyone can ever do before writing a single word of copy is ask the audience.

Join me in my Facebook copywriting group to learn more about the art of words: https://www.facebook.com/groups/scienceofcopywriting/

Quentin Pain

Quentin Pain has started 6 businesses during his long career. The last one was Accountz.com which he took from zero to 36,000 customers in 6 years (second largest seller of boxed accounting software in the UK). He now runs ProofMEDIA, a professional proofreading and copywriting firm specialising in online content funnels to win trust, engagement and long term sales. Quentin is also a published author including a Dummies title, and has won many awards including the IAB Small Business Mentor of the Year. He is also the founder of the International Copywriters Association helping copywriters worldwide.

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