Ever Wondered Why Some Writing Sucks?

Good writing follows a system. Mediocre writing doesn't.

When you know the system, your writing works. When you don't know it, you'll wonder why your writing sucks.

One fundamental rule is the pattern Noun followed by a Verb – "He said". "Jim raged". "Jane shone".

The above examples may sound a little Janet and John Kindergarten, but they work every time no matter the context or demographic.

Only when you've mastered good writing can you confidently master great writing.

More 'rules' coming up soon in the Science of Copywriting Facebook group.

Quentin Pain

Quentin Pain has started 6 businesses during his long career. The last one was Accountz.com which he took from zero to 36,000 customers in 6 years (second largest seller of boxed accounting software in the UK). He now runs ProofMEDIA, a professional proofreading and copywriting firm specialising in online content funnels to win trust, engagement and long term sales. Quentin is also a published author including a Dummies title, and has won many awards including the IAB Small Business Mentor of the Year. He is also the founder of the International Copywriters Association helping copywriters worldwide.

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