Category: Copywriting
-
Copywriting Is More Than Just Words
When we sell, it’s far more than just the product. That’s the science of copywriting.
-
What Copywriters Do
Everyone wants to be a millionaire, but no one wants the hastle that goes with it. But if that’s what you want, then hiring a copywriter is a good idea.
-
Science of Copywriting – Ziggin Can Be Costly
Just because we’re told to be different doesn’t mean we need to be that different. In fact, it can cost you everything.
-
-
Science of Copywriting – Are You A Jerk?
I write about life and business every day in the Science of Copywriting Facebook Group. It helps people write more persuasively and build their businesses. Here’s the link. It’s free: https://www.facebook.com/groups/scienceofcopywriting/
-
Science of Copywriting – The First Stage Of Awareness
Ever wondered why some articles attract attention and others don’t (and why most ads fail)?
-
Sell The Want. Get Paid For The Need.
What’s the difference between a commodity and a luxury, a need and a want? Read this.
-
Oh No. Not Another Sales Funnel.
Sales funnels are not the be-all and end-all of business, though you’d be fogiven for thinking so. Converting prospects to customers is a science. Read on.
-
Copywriting - The Art of Self-Generating Drug Dispersal
There’s something about copywriting and drugs you need to know…
-
Who Are You Writing For?
Conversions happen when your writing is aligned with your readership. They’ll read every sentence and do what you ask. But only if you understand the science of copywriting.