There's a Problem...

There’s a Problem…

Ray Dalio started and headed the world's most successful hedge fund. It's called Bridgewater. Most people have never heard of it.

They manage $160 billion dollars of other people's money and have moved relentlessly in one direction – upwards. That's over the last 40 years.

How do you get to be that successful in such a tricky market (hedge funds are notoriously hard to run)?

You use principles. But not the type you and I use. The type that's honest and scientific to the core (not made up in our heads and full of self-bias and delusion).

Ray published his book Principles last year and I for one couldn't wait to get my hands on it. To know how someone used a set of principles to achieve their dream for just $20? Hell yes.

Ray uses a lens different from the rest of us. We see things through our own eyes. He sees them through the eyes of others.

We come up with questions like "how come they're doing so well and we aren't?". Or "how do I get new clients when I'm just starting out?" (nothing wrong with those questions, it's how we're wired).

Ray asks "what's the cause of the pain we're currently feeling?", followed by "what can we do next that will stop that pain?", followed by "and how can we measure if it worked or not?", followed by "and how can we make sure it never happens again?".

That's a completely different mindset. Try it next time you're stuck.

Quentin Pain

Quentin Pain has started 6 businesses during his long career. The last one was which he took from zero to 36,000 customers in 6 years (second largest seller of boxed accounting software in the UK). He now runs ProofMEDIA, a professional proofreading and copywriting firm specialising in online content funnels to win trust, engagement and long term sales. Quentin is also a published author including a Dummies title, and has won many awards including the IAB Small Business Mentor of the Year. He is also the founder of the International Copywriters Association helping copywriters worldwide.

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