Tag: anchor
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The Strongest Copywriting Anchor On The Planet
When it comes to copywriting, fairness is a type of anchor that just happens to be the most emotional trigger on the planet. For example, “it’s not fair” is the most common dialogue between siblings. And they shout it not just at each other, but to whoever happens to be in earshot.It makes sense then…
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How To Use ‘Anchors’ To Entice People Into Your Offers
‘Anchoring’ is possibly the biggest subject in terms of psychology and sales. The best persuaders use it to get what they want, and when done right, succeed.Imagine being able to promise the world to your prospect? What would that be worth to you? Obviously that’s an over the top promise, but you know what I…