There’s an ancient template used by pro-elite copywriters called The Golden Template.
It’s not something you discover through copywriting courses or other mainstream channels because so few know about it.
Yet top persuaders and convincers use some of the steps to get what they want (often without realising quite what they’re doing).
The template was put together over 2,000 years ago by the Ancient Greeks (philosophers including Plato, Aristotle, and Socrates).
It’s been used by every truly great speech writer throughout history, and it’s what we use here at ProofMEDIA to get a message through to an audience.
We also teach this technique over at the International Copywriters Association to aspiring and ambitious copywriters who want to get ahead of the game.
If you have in-house copywriters, I’d encourage you to help them join the ICA, they will learn things most copywriters will never see.
Nothing was ever sold without words first being said: Words to explain, words to convince, words that convert. Contact ProofMEDIA if you’d like to book a sales copy or content writer.