Secret Engine Optimisation or Search Engine Optimisation (SEO explained)

Although everyone knows that SEO stands for Search Engine Optimisation, for most people, it means SECRET Engine Optimisation.

And that’s because, quite frankly, no one knows how Google truly works except Google (otherwise everyone would be gaming the system and it would rapidly become useless).

This is fine and good, but how can you influence Google in a Google SEO approved way (and thereby reveal the SECRET)?

It’s actually quite simple.

You use Google itself to reveal which pages it thinks a certain keyphrase or title should show in the search results.

And then you reverse engineer those articles (the ones that appear on page 1 of the results) so you can at least start to get an idea of the semantics involved.

From there you can create your own version of the page using that data as your primary research source.

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