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Secret Engine Optimisation or Search Engine Optimisation (SEO explained)

Although everyone knows that SEO stands for Search Engine Optimisation, for most people, it means SECRET Engine Optimisation.

And that’s because, quite frankly, no one knows how Google truly works except Google (otherwise everyone would be gaming the system and it would rapidly become useless).

This is fine and good, but how can you influence Google in a Google SEO approved way (and thereby reveal the SECRET)?

It’s actually quite simple.

You use Google itself to reveal which pages it thinks a certain keyphrase or title should show in the search results.

And then you reverse engineer those articles (the ones that appear on page 1 of the results) so you can at least start to get an idea of the semantics involved.

From there you can create your own version of the page using that data as your primary research source.

Guide To Building An Affordable Optimised Website
Quentin Pain

Quentin Pain has started 6 businesses during his long career. The last one was which he took from zero to 36,000 customers in 6 years (second largest seller of boxed accounting software in the UK). He now runs ProofMEDIA, a professional proofreading and copywriting firm specialising in online content funnels to win trust, engagement and long term sales. Quentin is also a published author including a Dummies title, and has won many awards including the IAB Small Business Mentor of the Year. He is also the founder of the International Copywriters Association helping copywriters worldwide.

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