Going Viral – The Science of Copywriting
Why some things go viral, most things fail, and it’s rarely repeatable. The truth.
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Science of Copywriting – Ziggin Can Be Costly
Just because we’re told to be different doesn’t mean we need to be that different. In fact, it can cost you everything.
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Can of Worms or Bigger Fish?
There’s a science to writing good copy. This is how it starts.
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Science of Copywriting – The First Stage Of Awareness
Ever wondered why some articles attract attention and others don’t (and why most ads fail)?
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Sell The Want. Get Paid For The Need.
What’s the difference between a commodity and a luxury, a need and a want? Read this.
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Oh No. Not Another Sales Funnel.
Sales funnels are not the be-all and end-all of business, though you’d be fogiven for thinking so. Converting prospects to customers is a science. Read on.
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Copywriting - The Art of Self-Generating Drug Dispersal
There’s something about copywriting and drugs you need to know…
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