Category: Sales
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Going Viral – The Science of Copywriting
Why some things go viral, most things fail, and it’s rarely repeatable. The truth.
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Sell The Want. Get Paid For The Need.
What’s the difference between a commodity and a luxury, a need and a want? Read this.
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When An Audience is Bored…
Products only fail to sell because no one bothered to ask the audience what they wanted.
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From Not Interested to Interested – The Science of Copywriting
Going from interested to bought is easy, it’s going from not interested to interested that’s hard when it comes to marketing.