Copywriters: Choosing The Right Voice

You can manufacture a writing voice or use your own. It's the same for actors. Some use their own voice throughout their career (Hugh Grant, Liam Neeson), the rest choose method acting and pick the appropriate accent, style etc. (Meryl Streep, Christian Waltz).

The dilemma for all new copywriters is which to choose. My recommendation would be to develop your own voice (which takes time – so be patient). Your voice becomes your USP (you want people to say "no one writes copy as good as [insert your name]").

However, if you develop the ability to write in many voices, then you can use that to divide and conquer markets (getting copywriting jobs is the same as any marketing exercise – it's all about positioning you as Unique, Necessary and Irresistible).

If you do choose a multi-voice approach, please please please never use the "corporate voice" unless you're offered a lot of money (this is just a plea to save the rest of us from more boring and useless copy – thank you 🙂

Quentin Pain

Quentin Pain has started 6 businesses during his long career. The last one was which he took from zero to 36,000 customers in 6 years (second largest seller of boxed accounting software in the UK). He now runs ProofMEDIA, a professional proofreading and copywriting firm specialising in online content funnels to win trust, engagement and long term sales. Quentin is also a published author including a Dummies title, and has won many awards including the IAB Small Business Mentor of the Year. He is also the founder of the International Copywriters Association helping copywriters worldwide.

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