How to anchor people into your offers image

How To Use ‘Anchors’ To Entice People Into Your Offers

‘Anchoring’ is possibly the biggest subject in terms of psychology and sales. The best persuaders use it to get what they want, and when done right, succeed.

Imagine being able to promise the world to your prospect? What would that be worth to you? Obviously that’s an over the top promise, but you know what I mean.

A strong understanding of anchoring will let you promise and get practically anything (that’s anchoring right there – anchored to anchoring).

The most common anchor in sales is price point – mention a larger price first, then tell them the real lower price, and suddenly it seems like a bargain. Price comparison is another name for it. We see it every day, we know what they’re doing, yet we’re still fooled (or they’d stop doing it).

Our emotions cannot resist a ‘bargain’ because we’ve been brainwashed into thinking a bargain makes something scarce. And the emotion of losing something far outweighs the emotion of gain.

Academic studies have demonstrated this over and over again. If you’re not using anchors in your copy, you’re missing out. I’ll be back with more examples later – don’t miss out now!

Quentin Pain

Quentin's earliest ambition was to become a rockstar (his band once backed The Waves who went on to win the Eurovision Song Contest). Unfortunately he decided to start a business to support his rock star dream, and as luck would have it, the business took off big time and the rock star dream died. He was 23. By the time he reached 50, his total business count was 6. The last one was Accountz that went from zero to 36,000 customers in 6 years. He now runs ProofMEDIA who specialise in multimedia online content (written, image, video and audio) that wins trust, engagement and long term sales. Quentin is also a published author (including a Dummies title), and has won many awards including the IAB Small Business Mentor of the Year. He is a Fellow of the Chartered Institute of Marketing.

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